Sustainable fishing is the cornerstone of our operation. We fish without endangering fish stocks, and never fish in polluted waters. We believe the fish we catch is given, not taken.

Our products only contain all necessary elements for creating the delightful flavour; no additives or preservatives included. For the smoking process, we use genuine alder smoke with the smooth aroma from a real alder billet. Our customers deserve only the finest quality, straight from the clean northern wilderness.

Our products have been granted the Hyvää Suomesta label to designate a high quantity of domestic ingredients.

According to research, most Finns would like to eat more fish, if there just were more time and quality fish on offer. On average, we consume 13 kilograms of fish each year, and only a fifth of this amount is domestic natural fish. As such, our natural fish species are underfished.

Finnish wild fish species such as the bream, the roach and other cyprinids, the perch, and the vendace are perfect for eating, and all of us should have the opportunity to enjoy more of them.

Diverse use of natural fish for food is good for the environment, one’s health, and even the local economy. Purchasing or catching natural fish from Finland is an excellent, easy way to do your part for the environment, because fishing balances the fish stocks in our lakes. Eating natural fish is a sensible choice!